Top 10 Consumer Packaged Goods (CPG) Purchased by U.S. Homes
| Rank | Category | Percent of homes who purchased each category within past year |
| 1 | Fresh Bread | 97% |
| 2 | Refrigerated Milk | 95% |
| 3 | Toilet Tissue | 93% |
| 4 | Fresh Eggs | 93% |
| 5 | Cookies | 93% |
| 6 | Ready-to-Eat Cereal | 92% |
| 7 | Canned Soup | 91% |
| 8 | Chocolate Candy | 91% |
| 9 | Potato Chips | 88% |
| 10 | Batteries | 86% |
Note: The percentage of U.S. households who purchased at least once during 52-weeks ending
June 30, 2007. Prepackaged, UPC items only.
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