FiFi Awards Vera Wang

The Fragrance Foundation was established in 1949 by six industry leaders to develop educational programs about the importance and pleasures of fragrance for the American public. Today, America is the largest fragrance market in the world and The Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials.
The Fragrance Foundation organizes the annual "FiFi" Awards Ceremonies. to acknowledge and honor the creativity of the fragrance industry.
Designer Vera Wang was honored with a Hall of Fame award .


"It's something beyond my dreams," Wang said. "My mother adored fragrance, she educated me in fragrance. We lived in Paris a great deal throughout my life, so fragrance has been a part of my upbringing. But to somehow win an award for fragrance - a Hall of Fame award - is inconceivable to me."
Currently Wang has four fragrances for women and one eau de toilette for men.