Amazon.com text message shopping

Amazon.com unveiled a text-messaging shopping service, which adds a mainstream player to the mix of companies that offer shopping to-go. Amazon TextBuyIt is designed to let mobile device users window-shop, compare prices, and purchase products from Amazon.

TextBuyIt allows shoppers to send a text message to "Amazon" with the product name, search term, UPC, or ISBN code. Buyers can purchase products by replying to the text message and punching in a single-digit number next to the desired item. Amazon will then call the person to confirm the order.