Brand and Designer
Perry Ellis started his career in department store retailing. He approached his merchandising responsibilities by providing design ideas to vendors that often lead to best-sellers.
After working as a Design Director for a well known sportswear firm, Perry was given the opportunity to create his own division, which he named Portfolio. He quickly earned a reputation for fresh, innovative ideas by creating sophisticated and stylish clothes that were to become the "new classics" that every woman had to have.
In 1978 his success enabled him to become the head of his own Women's Sportswear Collection. Along with his team of talented designers, he produced distinctly individual clothes and accessories that changed the way American fashion was viewed. His extraordinary designs were sought after and admired by high profile personalities, key retailers, and the fashion press, all of whom responded to his witty take on classic American sportswear.
By 1980 he felt confident that his design sensibility would also be appropriate for men's sportswear. This lead to the creation of the Perry Ellis Menswear Collection, which in turn revolutionized men's casual clothing in America. He became known for his non-traditional, modern classics, and was lauded for consistently creating innovative fashion with "a twist".
Perry Ellis served as the first president of the fashion industry's premier organization, the CFDA. His remarkable leadership and creative efforts are honored every year when the Perry Ellis Award is presented to the most promising new women's, men's and accessory design talent at the CFDA's gala at New York's Lincoln Center. Perry Ellis had a prophetic vision of fashion that is as vibrant now as when his company was first formed. As a result, his legacy continues in the timeless and modern clothes and accessories that bear his name today.
source;perryellis.com
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