MOST WOMEN SHOP BY SIZE BUT DON’T KNOW THEIR MEASUREMENTS
According to a survey conducted by Talbots inc, most women know their size number but, they do not know their measurements.Talbots stores cater to the 35 and older crowd. They also own JJill.
Their study revealed that 80 percent of the women surveyed are not wearing at least a quarter of the clothes in their closet. More than half of the women surveyed (56 percent) cited fit as the main reason for not wearing their clothes more often, while 62 percent admitted to not knowing their own measurements.
The survey questioned more than 2,200 women ages 35 to 65. Interestingly, 62 percent said they only consider clothes in their specific size when shopping.
About the Survey
Talbots commissioned two independent, national surveys in March and April 2006. More than 2,200 women ages 35-65 residing in the U.S. responded to the online surveys, with 1,097 participants in March, and 1,157 participants in April. Both surveys were conducted by Talbots using Market Tools’ ZoomPanel, and have a margin of error of ±3 percent.
You can shop at both Talbots and JJill online. This is a great time to take advantage of their clearances.
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